Jerry Seinfeld’s upcoming Netflix comedy will be featured during this weekend’s IndyCar race at Long Beach as rookie Linus Lundqvist will drive a car painted to look like a Pop-Tart in recognition of the movie “Unfrosted.”

Chip Ganassi Racing’s No. 8 will be painted in the texture of an unfrosted Pop-Tart along with images of Seinfeld and some of the movie cast members. The partnership, which is in collaboration with Ganassi sponsor American Legion, is promoting the May 3 film release.

The movie marks the directorial debut for the comedian.

Seinfeld claimed all the way back in 2018 that he had been “thinking about an invention of the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60s in Battle Creek, (Michigan) That’s a vibe I could work with.”

The movie, co-written by Seinfeld, stars Seinfeld along with Jim Gaffigan, Melissa McCarthy, Amy Schumer, Hugh Grant, James Marsden, Bill Burr, Fred Armisen, Dan Levy and others. “Unfrosted” tells the tale of 1963 Michigan, the year before Pop-Tarts hit grocery store shelves.